Vox.com published an article this Monday on the “income inequality” of nonprofits — rich charities keep getting richer because they have the resources to market/fundraise and because everyone knows their familiar name. Each marginal dollar donated to these large organizations potentially is less effective than the same dollar donated to a lesser-known, smaller nonprofit. The article urges U.S. donors to try to find these lesser-known nonprofits where their dollar could possibly be more effective and asks donors do their research before giving.
This can be a daunting process (how do you even begin?), so my companion piece here leads potential donors to the most suitable resource for their mindset.