For this assignment I wanted to try something really simple. The “do something” component of a lot of stories about the harm caused by the meat industry is fairly straightforward — asking people to eat less or no meat. This is of course a more tractable problem in theory than, say, how an average reader would go about “doing something” about Boko Haram. But just because people can theoretically modify their diets doesn’t make such changes all that likely.
My premise was what motivates one person to change their diet is different than someone else, so showing pictures of overcrowded hen houses to someone who is mostly concerned about reducing their saturated fat intake might make the “you can make changes that have real impact” message sound preachy. So I hid each (brief — could use development) reason for changing diet under a sub head. I can’t really tell how well it works as a concept so feedback is appreciated.
In retrospect I think this piece could have benefitted from more focus on the “how” of changing your diet as opposed to the “why,” and perhaps with more “further reading.”